Work Experience For All
A national advocacy effort to make high-quality work experience a universal right for every young person in the UK.
A national advocacy effort to make high-quality work experience a universal right for every young person in the UK.
A national advocacy effort to make
high-quality work experience a universal right for every young person in the UK.
Work experience is a fundamental step in early career development, yet only around half of young people in the UK leave school with any structured placement at all. Privately educated students were significantly more likely to access multiple placements, further widening inequality in opportunity.
Speakers for Schools set out to change this by supporting placements through their work experience programme, while also making work experience itself a national talking point, with the goal of making it an expectation, not a privilege.
Beyond creative delivery, the campaign was launched through a high-visibility event
with industry leaders, and shareable social moments with LinkedIn takeovers, encouraging people to reflect on their own placement experiences.
Work experience is a fundamental step in early career development, yet only around half of young people in the UK leave school with any structured placement at all. Privately educated students were significantly more likely to access multiple placements, further widening inequality in opportunity.
Speakers for Schools set out to change this by supporting placements through their work experience programme, while also making work experience itself a national talking point, with the goal of making it an expectation, not a privilege.
Beyond creative delivery, the campaign was launched through a high-visibility event with industry leaders, and shareable social moments with LinkedIn takeovers, encouraging people to reflect on their own placement experiences.
Work experience is a fundamental step in early career development, yet only around half of young people in the UK leave school with any structured placement at all. Privately educated students were significantly more likely to access multiple placements, further widening inequality in opportunity.
Speakers for Schools set out to change this by supporting placements through their work experience programme, while also making work experience itself a national talking point, with the goal of making it an expectation, not a privilege.
Beyond creative delivery, the campaign was launched through a high-visibility event with industry leaders, and shareable social moments with LinkedIn takeovers, encouraging people to reflect
on their own placement experiences.
Creative work with real-world impact.
Creative work with real-world impact.
Creative work with real-world impact.
Bringing the campaign to life across multiple platforms, I supported the execution through digital and print content creation including: video editing and colour grading, advertising board artwork, and creative assets for the launch event.
Working closely with the rest of the Speakers for Schools team, I helped ensure a consistent visual identity across every touchpoint, from campaign films to large-scale outdoor placements, delivering a cohesive creative that supported the campaign’s message and reach.
Bringing the campaign to life across multiple platforms,
I supported the execution through digital and print content creation including: video editing and colour grading, advertising board artwork, and creative assets for the launch event.
Working closely with the rest of the Speakers for Schools team, I helped ensure a consistent visual identity across every touchpoint, from campaign films to large-scale outdoor placements, delivering a cohesive creative that supported the campaign’s message and reach.
415%
increase in traffic to the Speakers for Schools website
Familiar faces supporting fair access to work experience.
Familiar faces supporting fair access to work experience.
Familiar faces supporting fair access to work experience.
A major part of the campaign was a film featuring high-profile voices, including Deborah Meaden, Robert Peston, Tom Kerridge, Mary Portas, Will Buxton and Guz Khan.
The campaign highlighted their own work experience stories, demonstrating that even well-known figures got their start with early placements.
These stories humanised the issue, connecting it to real-world outcomes and shaping public perception around the importance of access.
A major part of the campaign was a film featuring high-profile voices, including Deborah Meaden, Robert Peston, Tom Kerridge, Mary Portas, Will Buxton and Guz Khan. The campaign highlighted their own work experience stories, demonstrating that even well-known figures got their start with early placements.
These stories humanised the issue, connecting it to real-world outcomes and shaping public perception around the importance of access.
A major part of the campaign was a film featuring
high-profile voices, including Deborah Meaden,
Robert Peston, Tom Kerridge, Mary Portas, Will Buxton and Guz Khan. The campaign highlighted their own work experience stories, demonstrating that even well-known figures got their start with early placements.
These stories humanised the issue, connecting it to
real-world outcomes and shaping public perception around the importance of access.
Where creative met change.
Where creative met change.
Where creative met change.
The campaign generated widespread press exposure with 250 pieces of PR coverage on launch day alone. Work experience moved up the national agenda, becoming part of broader conversations around employment access and policy among politicians, employers, and educators.
Working on this campaign reinforced the power of design beyond aesthetics, showing how creative work can help shape conversations, build empathy, and support real-world change.
Collaborating with the team at Speakers for Schools reminded me how impactful design can be when it’s rooted in purpose.
176%
increase in active users on the Speakers for Schools Experience portal
